Someone who has international experience, not just local
With over 15 years of experience in digital marketing, I have successfully driven impactful results for national and international brands across diverse industries, including CPG, grocery, technology, healthcare, retail, news media, and travel. My national experience includes cultivating strategic partnerships with both national and Midwest local vendors, orchestrating consumer-focused advertising campaigns that have led to significant product lift and revenue increases. My international experience includes creating dynamic paid ads in EMEA, LATAM and APAC.
Someone who understands the marketplace
Throughout my career, I have developed and executed e-commerce strategies across various platforms, including eGrowcery, Shopify, WooCommerce, and Square. At Alliance Retail Group, I collaborated with multiple e-commerce partners to drive online sales for independent retailers. My strategic approach ensures optimized product listings, targeted advertising, and effective sales strategies that maximize marketplace presence and revenue.
Someone who has a firm grasp of SEO and can look at and understand the data (Analytics/KPIs) on the website
I possess a strong understanding of SEO and data analytics, enabling me to optimize digital strategies effectively. My responsibilities as Director of Digital Marketing included identifying and correcting campaign flaws, ensuring smooth execution, and maximizing efficacy. By regularly monitoring KPIs and using technologies like Google Analytics, I consistently exceeded client expectations, with campaign outcomes ranging from 100% to 350% higher than predicted leads. My strategic improvements in program performance led to significant year-over-year increases in lead-based campaigns.
Someone with good experience with WordPress – not from a development standpoint, but from a UX and optimization standpoint
My experience with WordPress includes maximizing user experience and improving website performance. At AWG, Cosentino’s Food Stores, Leverage Lab, and ARG, I was the creative force behind both organic and paid digital content, delivering a consistent brand presence across channels. I can smoothly integrated promotional and branding information into a company’s digital footprint, increasing brand recognition and tripling audience engagement. My emphasis on UX and optimization has been critical in delivering a consistent and effective online brand presence for numerous brands.
Randi Reed 