I have worked in-house and at agencies in the digital marketing space for more than 15 years, and I have dedicated a large amount of that time to conversion rate optimization (CRO). I have utilized CRO in a variety of sectors, including retail, news media, consumer packaged goods, groceries, information technology, healthcare, and travel.
Platforms and Tools: I have worked with Google Analytics, Survey Monkey, Instapage, Hubspot, Unbounce, Leadpages, OptinMonster, and others. I am proficient at A/B testing, multivariate testing, and user behavior analysis to increase conversion rates.
Roles and Responsibilities:
- A/B and Multivariate Testing: Designed and analyzed tests to optimize elements for websites, emails, paid ads, organic posts, etc., enhancing conversion rates and user engagement.
- Personalization: Implemented data-driven personalized experiences, significantly improving user experience and conversion rates. For example, in one instance with an independent retailer, a personalized campaign for a specialized, seasonal product increased digital sales by 200%.
- Data Analysis: Strong analytical skills allowed me to monitor KPIs and conversion funnels, leading to strategic changes that decreased CPA by 80% and tripled subscriptions for B2C Media Company.
- Collaboration: Worked with cross-functional teams to implement CRO strategies, increasing brand awareness and audience engagement at a Kansas City grocery chain.
- Continuous Improvement: Regularly refined strategies based on testing outcomes and feedback, ensuring sustained improvements in conversion rates.
Conclusion
My extensive CRO experience, proficiency with various tools, and track record of driving results position me as a valuable asset for any CRO program, dedicated to continuous improvement and optimizing user experience.
Randi Reed 