Who am I?

Hi, I’m Randi Reed — Digital Marketing Leader, Revenue Driver, and Team Builder.

I help organizations unlock measurable growth by aligning strategy, data, and execution across paid media, brand, and digital ecosystems. I have nearly two decades of experience during which I’ve led teams and optimized cross-channel programs. I have transformed digital performance for clients across CPG, retail, grocery, healthcare, and technology sectors.

I’ve built and scaled digital strategies that drive significant revenue lift, improve lead performance, and deepen customer engagement. My approach blends analytical insight with creative execution, always with a focus on real business outcomes.

I also believe in leadership as mentorship — fostering environments where teams can grow, learn, and exceed expectations.

When I’m not optimizing campaigns or training teams, you’ll find me exploring new ideas in marketing strategy. I also enjoy sharing insights at industry events.

👉 Feel free to explore my work. You can also connect with me on LinkedIn. Reach out if you’re interested in collaboration or speaking opportunities.

Personal Info

Kansas City, MO

rlr736@gmail.com

What I do

Digital Strategy & Growth

Revenue & Performance Marketing

Brand & Growth Strategy

Lead brand and growth initiatives across industries, aligning campaigns with revenue goals and market expansion objectives.

Paid Media Strategy

Oversee multi-channel campaigns generating significant revenue, integrating paid and organic channels to maximize leads and ROI.

Product Marketing

Develop go-to-market strategies, positioning, and messaging that drive adoption, engagement, and measurable business impact.

Lead Generation & Demand Growth

Create scalable programs to acquire high-quality leads, improve conversion rates, and achieve aggressive revenue targets.

Customer Experience & Journey

Design and optimize customer journeys to enhance engagement, retention, and conversion across digital and in-store touch points.

Email Marketing

Build targeted campaigns that nurture prospects and customers, driving engagement and measurable revenue lift.

SEO/ SEM

Optimize search strategies and content to increase visibility, traffic, and conversions aligned with business objectives.

Data & Optimization

Digital Presence & E-Commerce

Data-Driven Marketing & Analytics

Analyze cross-channel performance data to inform strategy, guide decisions, and improve marketing outcomes.

E-Commerce Strategy

Manage online sales channels and integrate digital marketing to drive growth, engagement, and revenue.

Conversion Optimization

Implement A/B testing and analytics-driven improvements to maximize campaign ROI and overall program effectiveness.

Content Marketing

Develop content strategies that support brand messaging, audience engagement, and campaign objectives.

Digital Experience & Web Strategy

Direct website design, UX, and digital experiences to support campaigns, conversions, and customer engagement.