I drive digital marketing strategies and revenue growth, focusing on paid media, customer acquisition, and brand strategy for measurable outcomes.
Gragg Advertising/ Greenlight Marketing
I lead the agency’s organic social media and paid media services. I own full P&L responsibility for a revenue-generating channel. I drive strategy, business development, and execution across a multi-client portfolio.
- Sole owner of social media revenue channel, generating $500K+ annually through integrated strategy, sales, and execution
- Lead end-to-end marketing strategy across 20+ clients, spanning paid media, content, and brand initiatives
- Develop and present proposals to secure new business and expand existing accounts
- Drive measurable lead generation and revenue growth through multi-channel paid media strategies
- Serve as agency thought leader, representing the organization in client meetings and industry events
Industries: Education, Retail, Automotive
Platforms used: Meta, LinkedIn, YouTube, TikTok, Reddit, Click-Up, Sprout Social, Vista Social, Canva, CapCut, WordPress, HubSpot, Google Analytics
Social Media / Email / Web / Brand Strategy
Alliance Retail Group
As a transformative leader at Alliance Retail Group (ARG), my impact reverberated across the digital marketing landscape.
- Directed full-funnel digital strategy across paid, organic, brand, and demand generation channels, aligning initiatives with executive growth objectives.
- Owned departmental P&L and budget, setting revenue targets and allocating media investments to maximize ROI and profitability.
- Drove campaign strategies that delivered 36%–125% product lift and 200%+ year-over-year lead growth in key programs.
- Led and developed a team of eight, implementing structured workflows and processes that increased productivity by 18%.
- Identified and optimized underperforming campaigns, significantly improving conversion rates and overall program performance.
- Partnered with executive leadership and vendors to increase program participation by 15% and strengthen strategic partnerships.
Industries: Retail, CPG Vendors
Platforms used: Facebook, Instagram, Twitter, YouTube, WordPress, Woobox, Sprout Social, MailChimp, Choozle, Google Ads, Spotify Ads, YouTube Ads, Google Analytics, Google Keyword Planner, MozPro, LinkedIn, Divi, BaseCamp, GroceryBuzz (internal platform for website updates), Shopify, Instacart, Formstack, WooCommerce.
Social Media / Email / Web / Brand Strategy
Leverage Lab
At Leverage Lab, I worked as a versatile professional. I had the privilege of collaborating with a diverse range of clients. I provided tailored strategies for them. I also managed all projects for various paid campaigns.
- Worked with clients to use their 1st party data. This data was housed within their preferred CDP. We developed and implemented e-commerce strategies focused on subscription services. For one client, I managed to aid in an 80% decrease in CPA and 3x growth in paid subscriptions.
- Orchestrated digital strategies resulting in lead campaigns surpassing expectations by 24% to 58% on average.
- Achieved an average of 100% to 350% of projected leads.
Industries: Retail, Media, Education, Insurance, Medical, CPG, Travel, Architecture, Events
Platforms used: Facebook, Instagram, Twitter, YouTube, WordPress, Instapage, Woobox, Constant Contact, Sprout Social, MailChimp, LiveRamp, Lytics, Salesforce, AdRoll, Basis Centro, Choozle, DV360, Google Ads, Google X, Spotify Ads, YouTube Ads, Instapage, UnBounce, Click Funnels, ClickUp, Hootsuite, Marketo, Hubspot, Slack, SmartSheet, Trello, Wrike, Google Analytics, Google Keyword Planner, MozPro, Linkedin.
Social Media / Email / Web
Associated Wholesale Grocers
As a Senior Marketing Specialist at Associated Wholesale Grocers (AWG), my journey was marked by exceptional growth and impactful contributions.
- Swiftly promoted within a year due to departmental expansion.
- Played a pivotal role in growing the team by participating in the hiring of four additional digital media specialists.
- Orchestrated a phenomenal 1,300% expansion in the reach of our retailer accounts on Facebook over two years.
- Pioneered creation of compelling departmental presentations and materials, elevating industry visibility and establishing thought leadership.
Industries: Retail, CPG Vendors
Platforms used: Facebook, Instagram, Twitter, Vine, Foursquare, Pinterest, Yelp, YouTube, WordPress, Instapage, Woobox, Constant Contact, Emfluence, Sprout Social, MailChimp, Linkedin, Rosie.
Randi Reed 