Agency Marketing

Social Media / Email / Web / Brand Strategy

Alliance Retail Group

As a transformative leader at Alliance Retail Group (ARG), my impact reverberated across the digital marketing landscape.

• Achieved a 18% increase in departmental productivity through streamlined processes and comprehensive documentation.
• Worked with multiple e-commerce partners to drive online sales for our independent retailers. For one particular campaign centered on King Cakes, I was able to help a client achieve a 200% year-over-year increase in digital sales.
• Established successful partnerships with national and local vendors, resulting in impactful consumer-focused advertising campaigns. Generated remarkable product lift ranging from 36% to 125% in each campaign.
• Exceeded social media targets for vendor campaigns, sometimes by as much as 300%.
• Mentored and empowered a team of six to eight junior digital marketing professionals, leading to measurable improvements in team performance and individual development.
• Identified and rectified campaign fall-out points, ensuring seamless execution and strategic improvements.
• Collaborated with account leads to surpass customer generation goals and boost program participation by 15%.
• Integrated promotional and branding information into company and clients’ print and digital footprints.
• Implemented new website and social templates for advertising vendor and in-store sale items.

Industries: Retail, CPG Vendors

Platforms used: Facebook, Instagram, Twitter, YouTube, WordPress, Woobox, Sprout Social, MailChimp, Choozle, Google Ads, Spotify Ads, YouTube Ads, Google Analytics, Google Keyword Planner, MozPro, LinkedIn, Divi, BaseCamp, GroceryBuzz (internal platform for website updates), Shopify, Instacart, Formstack, WooCommerce.

Social Media / Email / Web / Brand Strategy

Leverage Lab

As a versatile professional at Leverage Lab, I had the privilege of working collaboratively with a diverse range of clients, providing tailored strategies and project management for various paid campaigns.

• Worked with clients to utilize their 1st party data (housed with in their preferred CDP) to develop and implement e-commerce strategies focused on subscription services. For one client, I was able to aid in an 80% decrease in CPA and 3x growth in paid subscriptions.
• Collaborated with a diverse range of clients providing tailored strategies and project management for various paid campaigns.
• Orchestrated digital strategies resulting in lead campaigns surpassing expectations by 24% to 58% on average.
• Meticulously assessed campaign success and progress against targets, consistently outperforming projections in performance reviews with clients.
• Achieved an average of 100% to 350% of projected leads.
• Utilized digital reports and face-to-face presentations to effectively communicate complex situations, information, and research findings to clients and internal teams.
• Crafted compelling content and led client education sessions to showcase the nuances of paid digital strategies.
• Ensured clients were satisfied and empowered with valuable insights into the digital landscape.

Industries: Retail, Media, Education, Insurance, Medical, CPG, Travel, Architecture, Events

Platforms used: Facebook, Instagram, Twitter, YouTube, WordPress, Instapage, Woobox, Constant Contact, Sprout Social, MailChimp, LiveRamp, Lytics, Salesforce, AdRoll, Basis Centro, Choozle, DV360, Google Ads, Google X, Spotify Ads, YouTube Ads, Instapage, UnBounce, Click Funnels, ClickUp, Hootsuite, Marketo, Hubspot, Slack, SmartSheet, Trello, Wrike, Google Analytics, Google Keyword Planner, MozPro, Linkedin.

Social Media / Email / Web

Associated Wholesale Grocers

As a Senior Marketing Specialist at Associated Wholesale Grocers (AWG), my journey was marked by exceptional growth and impactful contributions.

• Swiftly promoted within a year due to departmental expansion.
• Played a pivotal role in growing the team by participating in the hiring of four additional digital media specialists.
• Orchestrated a phenomenal 1,300% expansion in the reach of our retailer accounts on Facebook over two years.
• Demonstrated adeptness in strategic digital engagement and strategy.
• Pioneered creation of compelling departmental presentations and materials, elevating industry visibility and establishing thought leadership.
• Produced weekly, monthly, and ad hoc reports providing detailed insights into digital marketing data for informed decision-making.
• Developed proposals for multi-channel media campaigns across platforms such as Facebook, Instagram, Twitter, Vine, Foursquare, YouTube, and Email.
• Was a witness the integration of e-commerce in the grocery industry during early stages, actively participating in pivotal meetings with pioneering companies offering e-commerce solutions, contributing valuable insights and recommendations.

Industries: Retail, CPG Vendors

Platforms used: Facebook, Instagram, Twitter, Vine, Foursquare, Pinterest, Yelp, YouTube, WordPress, Instapage, Woobox, Constant Contact, Emfluence, Sprout Social, MailChimp, Linkedin, Rosie.