Certifications

The Amazon Advertising foundations Certification validates an individual’s general knowledge of Amazon Ads solutions, with emphasis on display advertising. 

The Sponsored ads certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization.

Earners of Basis Foundations have developed the foundational skills needed to buy and execute media in Basis or any other Demand-Side Platform. They are competent in skills such as setting up campaigns including the following elements – utilizing proper bidding strategies, incorporating cross device, custom segments to Basis understanding of optimizing campaigns using manual and machine learning levers.

Earners of Basis Foundations 2.0 have developed a deep understanding of the skills needed to buy and execute media in Basis or any other Demand-Side Platform. They are competent in skills such as setting up campaigns that require advanced retargeting setups, video, mobile, audio, and native. Buyers are able to take their optimization skills to the next level by reviewing all levels of data to make the next best move to maximize performance.

This online certification takes attendees on the journey of learning the essentials of the digital advertising world. Learn the basics of digital advertising, the ecosystem, definitions relevant to the landscape, and the different types of data. Leave this eLearning experience with a solid understanding of digital media fundamentals.

The Meta Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on the Facebook App, Instagram and Messenger.

Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.

Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance.

Learn the fundamentals of Display & Video 360.

This course begins by presenting the building blocks of online marketing, including how it’s used, where it’s been, and where it’s headed. Next, define your value proposition, identify your target market, and establish your goals and KPIs. How customers evaluate the entirety of a brand’s online presence? How do you decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you? Learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.

This certification exam tests your knowledge in creating an ad campaign using LinkedIn’s targeting, measuring and analyzing your campaign’s performance, and optimizing your advertising goals.