In-House Marketing

Alliance Retail Group

Social Media

Between June 2022 and August 2023, I spearheaded a dynamic team dedicated to curating our digital content strategy.

  • Operated across Instagram, Facebook, and LinkedIn, focusing on showcasing avant-garde technology services tailored for independent retailers, photography and videography services, success stories of retailers, and industry triumphs.
  • Orchestrated email campaigns for lead generation, showcasing vendor offerings and engaging the audience, resulting in valuable lead acquisition.
  • Took charge of a comprehensive rebranding and reconstruction initiative for the Alliance Retail Group (ARG) website.
  • Meticulously oversaw the rebranding of the website to ensure a seamless representation of innovative offerings and a user-friendly experience.
  • Strengthened online presence, reflecting commitment to excellence and the transformative nature of technology services.
ARG Social (11)
ARG Website
ARG Social (5)
ARG Social (1)
ARG Social (2)
ARG Social (3)
ARG Social (4)
ARG Social (6)
ARG Social (7)

Leverage Lab

Social Media

From 2018 to 2022, I curated and managed the social media presence of Leverage Lab, meticulously overseeing platforms such as Facebook, Twitter, and LinkedIn.

  • Implemented strategic messaging emphasizing cutting-edge technology services, the importance of first-party data, and highlighting valued partners and their services.
  • Played a pivotal role in website updates and contributed content to the company blog.
  • Actively pursued recognition for digital endeavors by submitting the company for awards in the Kansas City digital landscape.
  • Received prestigious AMBIT awards, sponsored by KCDMA, showcasing excellence in data-driven marketing campaigns. Work on Mitsubishi and AVENA campaigns garnered accolades in categories including B2B Digital Advertising and B2B Integrated Campaigns. Received an award for outstanding contributions in the Social Media category, demonstrating commitment to creativity, strategic prowess, and measurable results.
LL Social (13)
LL Social (7)
LL Social (4)
LL Social (11)
LL Social (5)
LL Social (10)
LL Social (3)
LL Social (2)
LL Social (1)

Cosentino’s Price Chopper/ Sun Fresh/ Market

Social Media

At Cosentino’s Food Stores (Sun Fresh, Price Chopper, Cosentino’s Market), my commitment to store branding was not just strategic but also remarkably effective.

  • Steered social media footprint for 30+ grocery stores, achieving a milestone of securing a 100k+ follower base in less than two years.
  • Acted as the creative force behind both organic and paid digital content, ensuring captivating and consistent brand presence across diverse channels.
  • Worked with industry partners to implement and optimize Instacart offerings and processes.
  • Led to a remarkable triple-digit increase in audience engagement within the first year.
  • Collaborated with local and national vendors to design and execute highly successful paid social media ad campaigns.
  • Enhanced brand awareness and translated into tangible sales surges, with growth rates ranging from 89% to an impressive 160% per campaign.
  • Set measurable goals, conducted thorough testing, managed budgets, and leveraged analytical tools to support ROI and drive social media growth.
  • Analyzed performance of key marketing activities, creating detailed reports distributed to upper management.
  • Ensured cohesive store branding and a data-backed, highly effective approach resonating with online audiences and management stakeholders.
Cosentino's (4)
Cosentino's (16)
Cosentino's (8)
Cosentino's (7)
Cosentino's (13)
Cosentino's (6)
Cosentino's (5)
Cosentino's (1)

Cosentino’s Foods

Social Media/ Print

Between 2014 and 2018, I took the helm in crafting and nurturing the social media presence of Cosentino’s Foods across key platforms such as Facebook, Instagram, and LinkedIn.

  • Strategic messaging spotlighted employment opportunities and showcased distinctive in-store items at Price Chopper and Sun Fresh stores.
  • Played a pivotal role in the visual representation of the brand by contributing to preparation of in-store flyers and print pieces for advertising.
  • Multifaceted approach connected with the audience in the digital sphere and made a tangible impact through engaging and visually compelling in-store promotional materials.
Cosentino's (17)
Cosentino's (18)
Cosentino's (19)