In-House Marketing

I build, own, and scale marketing channels that drive revenue and growth for the organizations I work within.

Gragg Advertising / Greenlight Marketing

In addition to leading client strategy, I drive marketing efforts for the agency itself—focusing on pipeline development, positioning, and revenue growth.

  • Generate $500K+ in annual revenue through direct ownership of a core marketing channel
  • Develop and execute internal marketing strategies to attract and convert new business
  • Create and present proposals that drive agency growth and expand service offerings
  • Shape agency positioning, messaging, and go-to-market strategy
  • Align marketing efforts with leadership goals to support long-term growth and scalability

Industries: Education, Retail, Automotive
Platforms: Meta, LinkedIn, YouTube, TikTok, Reddit

Alliance Retail Group

Omni Channel

Led the digital marketing function, owning strategy, performance, and team execution to support company-wide growth objectives.

  • Directed full-funnel digital strategy across content, demand generation, and brand initiatives
  • Developed and executed email and content strategies to support lead generation and pipeline growth
  • Led website rebranding and digital experience strategy, strengthening positioning and improving user engagement
ARG Social (11)
ARG Website
ARG Social (5)
ARG Social (1)
ARG Social (2)
ARG Social (3)
ARG Social (4)
ARG Social (6)
ARG Social (7)

Leverage Lab

Omni Channel

Owned and scaled the company’s internal marketing channels, driving brand visibility, thought leadership, and digital engagement.

  • Directed internal digital marketing strategy, overseeing messaging, content, and web updates to position the company as a leader in data-driven marketing
  • Directed internal digital marketing strategy, overseeing messaging, content, and web updates to position the company as a leader in data-driven marketing
  • Implemented performance tracking and reporting frameworks to measure the impact of internal marketing initiatives on awareness and lead generation
  • Collaborated cross-functionally with leadership, creative teams, and partners to align marketing initiatives with company growth objectives
  • Collaborated cross-functionally with leadership, creative teams, and partners to align marketing initiatives with company growth objectives
LL Social (13)
LL Social (7)
LL Social (4)
LL Social (11)
LL Social (5)
LL Social (10)
LL Social (3)
LL Social (2)
LL Social (1)

Cosentino’s Price Chopper/ Sun Fresh/ Market

Social Media

Led the company’s social and digital marketing function across 30+ retail locations, owning strategy, execution, and performance to drive measurable business results.

  • Managed campaign budgets and contributed to P&L performance, aligning marketing investments with store-level and corporate revenue goals
  • Built and scaled the organization’s social and digital marketing channels, growing audience to 100K+ followers in under two years
  • Drove 89%–160% sales growth across vendor-sponsored campaigns through integrated content, paid, and promotional strategies
  • Established performance benchmarks, testing frameworks, and reporting processes to measure ROI and inform strategic decisions
  • Strengthened the company’s digital presence, improving customer engagement and elevating brand visibility
  • Collaborated with national and local vendors to execute revenue-driving campaigns tied directly to business outcomes
Cosentino's (4)
Cosentino's (16)
Cosentino's (8)
Cosentino's (7)
Cosentino's (13)
Cosentino's (6)
Cosentino's (5)
Cosentino's (1)

Cosentino’s Foods

Social Media/ Print

Led Cosentino’s corporate marketing function, owning strategy, messaging, and digital presence for the company as a whole.

  • Directed corporate marketing initiatives across social and digital channels, highlighting brand identity, recruiting, and company milestones
  • Developed and implemented strategic messaging that strengthened corporate reputation and elevated engagement with key audiences
  • Oversaw creation of corporate marketing assets, including digital campaigns, print materials, and internal communications, ensuring consistent brand representation
  • Introduced performance tracking and optimization for corporate channels, improving reach, engagement, and internal stakeholder alignment
  • Collaborated cross-functionally with HR, operations, and executive leadership to support company-wide initiatives and business goals
Cosentino's (17)
Cosentino's (18)
Cosentino's (19)