I use enterprise ad platforms, analytics, and marketing automation. With these tools, I drive revenue growth and optimize campaigns. I support strategic decisions across teams, brands, and channels.
Data & Analytics
Salesforce, Google Analytics, LiveRamp, Lytics
Use case: Track campaign performance, optimize ROI, and generate actionable insights for executive decision-making.
Paid Media & Performance Platforms
Google Ads, DV360, YouTube Ads, Spotify Ads, AdRoll, Choozle
Use case: Full-funnel paid media management, audience targeting, and revenue-driving campaigns across multiple industries.
Marketing Automation & Operations
HubSpot, Marketo, SmartSheet, Slack
Use case: Automating lead nurturing, streamlining cross-functional workflows, and improving team efficiency and campaign execution.
E-commerce & CMS
Shopify, WordPress (Divi)
Use case: Managing online storefronts, content updates, and digital experiences that integrate with marketing campaigns.
SEO & Optimization
Google Keyword Planner, MozPro
Use case: Optimizing search visibility, content performance, and driving qualified traffic.
Content & Social Distribution
LinkedIn, Meta, TikTok, Pinterest, YouTube, Reddit
Use case: Organic and paid strategy, brand amplification, and audience engagement across social platforms.